1. Which brands does your salon stock/use? (50 words max)
2. Why do you think your salon should win this award? (150 words max)
3. Please explain the salon’s philosophy and its point of difference from other salons in
your region (150 words max)
4. Please explain how the salon excels at customer service. Please give examples (150
words max)
5. Tell us about the guidelines you have in place when dealing with customer complaints.
6. Please outline the key operational and marketing initiatives for the last 18 months and
give evidence/examples of how these have helped the business (150 words max)
7. What is the retail strategy and how do you measure its success? (150 words max)
8. Please outline your therapists’ qualifications and your ongoing training & development
policy, including dates of most recent CPD (150 words max). This should be for the last 3
years only.
9. Please outline any sustainability initiatives within your business (e.g. water, waste,
energy)
10. Does your business do anything to champion diversity and inclusion among the team
and/or clients? Please give examples (150 words max)
11. Do you offer injectable treatments such as dermal fillers or Botox? If yes, who
administers these and what qualification do they hold?
12. Please upload images of your Salon exterior, reception are and treatment room